On September 22, I spoke at edUI 2009 in Charlottesville, Virginia.

My presentation was entitled, "Let's give 'em somethin' to talk about." I used the W&M Mascot Search as a model for an integrated communication plan that includes Facebook, YouTube, and Twitter.

edUI2009 - "Let's give 'em somethin' to talk about"

• Presentation (.pps)

• Presentation with speaker notes (.ppt)
• Presentation (.pdf)
  

Supplemental Materials as Downloads (pdf)

• W&M Mascot Search Communication Plan
• Submit Your Mascot Idea! survey
• Summary of Online Activity and Metrics