In October 6, I spoke at HighEdWeb 2009 in Milwaukee, Wisconsin.

My presentation, entitled "Let's give 'em somethin' to talk about," is a reprise from edUI at University of Virginia in September. I used the W&M Mascot Search as a model for an integrated communication plan that includes a blog, Facebook, YouTube, and Twitter.

HighEdWeb 2009 - "Let's give 'em somethin' to talk about (Facebook, Twitter, Blogs, YouTube, and more)"

• Presentation (.ppsx)

• Presentation with speaker notes (.ppt)
• Presentation (.pdf)
  

Supplemental Materials as Downloads (pdf)

• W&M Mascot Search Communication Plan
• Submit Your Mascot Idea! survey
• Summary of Online Activity and Metrics